Professional Summary
Dynamic marketing professional with extensive experience in digital strategy, content creation, and audience engagement across diverse industries including sports, education, and technology.
Strategic Marketing
Comprehensive strategies for global brands with diverse audiences
Social Media Expert
KPI reporting, audience engagement, and digital analytics specialist
Content Creator
Audiovisual content production and cross-functional project coordination
Professional Experience
Research Assistant
Humber Polytechnic
- ▶Developed social media strategies for knowledge dissemination and student recruitment
- ▶Produced audiovisual content for institutional social media platforms
Research Analyst Intern
Genie Technologies
- ▶Implemented quantitative and qualitative market research for emerging ed-tech
- ▶Designed and implemented various methods to gather and analyze primary data
Social Media Manager
Major League Baseball
- ▶Led social media content strategy across Instagram, Facebook and X
- ▶Grew thousands of followers while maintaining competitive engagement
- ▶Collaborated in quantitative and qualitative market research of the sports industry in Mexico
- ▶Developed digital strategies including Google Ads campaigns and analytics reporting
Community Manager
Nurun - Publicis Groupe
- ▶Implemented social media strategy for top national brands
- ▶Created periodical digital analytics reports for stakeholders
Marketing Specialist
Tecnológico de Monterrey
- ▶Promoted education sales and proposed strategies to reach new generations
- ▶Coordinated media-buy for printed and radio advertisement
- ▶Planned school events
Education & Certifications
Research Analyst Graduate Program
Humber College, 2024
IGNITE Scholarship recipient • Graduated with Honours
Marketing Master's Degree
Tecnológico de Monterrey, 2019
4.0 GPA
Bachelor's in Communication Sciences
Tecnológico de Monterrey, 2012
Graduated with Honours
Professional Certifications
TCPS2 Certificate of Completion
Panel on Research Ethics, 2023
NoneSearch Engine Optimization Certificate
Coursera, 2020
NoneCore Competencies
Marketing & Strategy
Social Media
Content Creation
Languages
Beyond Professional Life
🤖 FIRST Canada Volunteer | 2025
On-stage staff at international youth robotics competition
🏫 Humber College Volunteer | 2023-2024
Event collaboration: Walk for Reconciliation, Research Analyst Annual Forum, IC Hub events
🎓 Student Advisory Committee | 2023
Contributed feedback and proposals for enhancing student college experience
📣 All-Star Cheerleader | 2008-2017
Competed in multiple national championships • Cheer captain
🏕️ Summer Camp Volunteer | 2011-2012
Motivated kids' reading habits • Taught short film creation course